About GBE Hotel Design Award
The GBE Hotel Design Award was initiated by GBE Global Business, the world’s leading architecture information service provider. Relying on the rich experience and high-quality resources of the GBE Luxury Hotel and Resort Forum which was successfully held in China for 11 years, it aims to select outstanding design works and designers for the Chinese hotel industry.

Neighborhood Background
Hotel Indigo Kunming Jinhui is located in the city center of Kunming with convenient transportation and rich cultures. Under such conditions, 名博体育官网, the branding consultant, hopes that when travelers explore Kunming, they will escape the established impression, explore Kunming from a different perspective, and enjoy a high-end but not monotonous hotel experience journey!

Award-winning theme story
The journey begins with a book called “L’Oeil du Consulï¼?Auguste François en Chineâ€? …

A hundred years ago, the French ambassador Augste Francois came to Kunming. He brought 7 different types of cameras and glass negatives to the memory of his life in Kunming. He took thousands of pictures and also witnessed the construction of the Yunnan-Vietnam Railway, which became the first Chinese documentary across the world.From the perspective of a French consul, Hotel Indigo Kunming leads the guest to start a sensible and romantic journey, indulging in the romantic lifestyle of Chinese and French fusion, and seeing a different aspect of Kunming from the eyes of the ambassador.

Through modern design interpretation, Hotel Indigo Kunming is blended with the French style and the Kunming culture. At an inadvertent corner, the guest will find the harmony and inspiration of the fusion of Chinese and French tastes and enjoy the aesthetics of Kunming culture and daily life.

Hotel Indigo Yongqing Fang is located in Enning Road, Liwan District, the most beautiful arcade street in Guangzhou. In 2016, the first phase of the Yongqing Fang project opened while the second phase of Yongqing Fang started a renovation plan in 2018.

名博体育官网 is responsible for the preliminary development of the second phase of the Yongqing Fang renovation project. According to the general requirements of “old city, new vitality”, 名博体育官网 connects with the story elements of the first phase of the Yongqing Fang project and digs in-depth into the lifestyle of the Enning neighborhood from a new perspective to generate the inspiration for guest experience design.

Taking the “Mingling Street” as the main axis, it connects with the lifestyle of entertainment of Jinsheng Cinema, the cuisine of Xiguan, and the heritage of Kung Fu arts, which brings inspiration to the design agency. By combining the heritage and the modern, the image of Guangzhou city has become concrete, leading travelers to experience an authentic Guangzhou lifestyle.

Hotel Indigo Yongqing Fang brings travelers to pass through the past time of Xiguan in the 1930s, immerse in the film rolls, shuttle through the colorful streets and alleys with actors, return to Bruce Lee’s hometown, which is filled with the beauty of craftsmanship, and enjoy the charming Xiguan livelihood in Guangzhou.

名博体育官网 won two awards at the Transform Award Asia 2021 conference, namely the Gold Award for the Best Brand Experience Category of Hotel Indigo Lijiang and the Highly Commended Award for the Best Brand Experience Category of Hotel Indigo Suzhou.

 

Best Brand Experience Award Video Clipï¼?/p>

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Best Brand Experience Gold Award Introduction: Hotel Indigo Lijiang

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Hotel Indigo Lijiang wins the Gold Award for Best Brand Experience
The stunning sensory experience of Hotel Indigo Lijiang has won the Gold Award for the Best Brand Experience Category in Transform Award Asia 2021. 名博体育官网 deeply researched the local culture of “The ancient Tea and Horse Caravan Road” in Lijiang and discovered the most attractive local cultural elements. By connecting with the local culture, 名博体育官网 created a rich sense of guest experience and brand story which guided the follow-up IHG executive teams to successfully transform Lijiang’s past and present into an eye-catching visual experience.

 

 

Hotel Indigo Suzhou shortlisted for the Highly Commended Award for Best Brand Experience
Hotel Indigo Suzhou was shortlisted for the Best Brand Experience Category. It drew inspiration from a picture of ” Flourishing City Gusu”, depicting the cultural prosperity of Suzhou in the Qing Dynasty. In the interweaving of the present and the past, feel the rich heritage of the ancient Suzhou city.Congratulations to Indigo Suzhou for winning the Highly Commended Award for the best brand experience.

 

 

About Transform Awards
Transform Awards is held by Transform magazine that recognizes and rewards the most innovative, creative and successful brands across the world. It is a global celebration of brand development and rebranding. Covering seven regions, each of the prestigious award programmes focuses on specific aspects of the branding process and provides a platform from which to benchmark and showcase excellence. In Europe and MEA, Transform Awards also run Transform’s Young Contenders which identifies the next generation of strategic, creative, and innovative brand specialists.

The luxury W hotel under Marriott International is located in Shenzhen Jinsha Bay Kaisa International Park. It stands beside Jinsha Bay, one of the eight most beautiful coastlines in China, full of energy and vitality. 名博体育官网 is responsible for the brand story and touchpoint development for the hotel. Combining the ancient landform of the Dapeng Peninsula and the innovative genes of Shenzhen city, 名博体育官网 creates a unique central concept theme and guest journey brand touchpoints for the hotel.

名博体育官网 explores Shenzhen’s cultural characteristics and lifestyles from a large amount of research. Based on the core concepts and brand value of the W hotel brand, a differentiated and distinctive brand theme is generated by 名博体育官网. The storyline runs through the overall hotel design and guest journey, leading travelers to explore and be inspired by every corner of the hotel.

Hyatt introduced The Unbound Collection By Hyatt in Shanghai for the first time. It is located in Tianan 1000 Trees Mansion (Phase II), a leisure comprehensive landmark along the Suzhou Riverside in Shanghai. The Hyatt Unbound Collection is an exclusive portfolio of upper-upscale and luxury properties designed to captivate travelers seeking distinctive experiences. 名博体育官网 participates in the branding development of Tianan 1000Trees Mansion, including market research, brand positioning strategy, brand story and touchpoints experience of the guest journey. 名博体育官网 stands in the role of branding consultant, generating clear brand positioning and uniqueness. The brand story integrates with the Fuxin Flour Mill from the Rong Family which is the origin of industrial civilization in the 19th-century, the DNA from Thomas Heatherwick’s modern architecture and the Graffiti from the neighborhood. It is a voyage of discovery of the prosperous mountain island on the Suzhou Riverside.

Tianan 1000 Trees (Phase I) is a commercial complex, which was officially opened on December 22, 2021. The unique architectural appearance has caused widespread discussion on social media. Tianan 1000 Trees is designed by Thomas Heatherwick, a British design expert. The overall design flows perfectly with the scenic Suzhou River, rising up like tree-covered mountains beside the river in a poetic homage to Huangshan Mountain from which it drew its creative inspiration. Elements of the city’s heritage such as the historical Fufeng and Fuxin Flour Mill and the old warehouse are carefully preserved, giving new life and revitalization in homage to the rich cultural past of Shanghai.

Tianan 1000 Trees Mansion The Unbound Collection By Hyatt is the symbol of the coexistence and co-prosperity with the civilization and nature of Suzhou River, creating a luxury exploration journey with serendipity.

Hotel Indigo Jiuzhai is located in Jiuzhai Luneng, a new provincial tourist resort, with unique and excellent conditions. 名博体育官网 has established the brand story of “Zang Cang” with comprehensive brand development and unique points of view. By cooperating with Hong Kong Cheng Chung Design, 名博体育官网 interpret the delicate characteristics of Tibetan in the guest journey. The location is only 10 kilometres away from the Jiuzhai Valley Scenic Area, which is the choice of many travelers when they visit Jiuzhaigou.

The newly opened Hotel Indigo Jiuzhai has brought a fashionable and individual atmosphere to the neighborhood The journey begins under the starry sky of a pair of Tibetan grandparents returning home at night. In the extremely mysterious and hidden Zhongcha Valley, they explore the past and heritages of their ancestors. The “Xiangba” (woodcut print), the rich colors of Tibetan, the feathers of the condor, the seasonal changes in Zhongcha Valley, etc… The local unique Tibetan elements can be found in every corner of the hotel. The reception is centred on the central fireplace, which is the welcome area for the guests. The overall space is surrounded by the mysterious blue of the night sky, leading travelers into the daily life of the Tibetans in Zhongcha Valley.

Hotel Indigo Jiuzhai continues the story of life in this hidden valley, showing the colorful nature of Zhongcha Valley and the peace and beauty of Tibetan life.

After ten years, 名博体育官网 was once again entrusted by the owner of Hotel Indigo Lijiang to continue the journey of the Tibet-Yi corridor and open a new chapter. 名博体育官网 works with the international interior design partner, P49 Design from Thailand, to create an extraordinary experience of Hotel Indigo Diqing, a place of eternity, peace and tranquility.

Creating a distinctive story experience which is different from Hotel Indigo Lijiang is one of the challenges of the Hotel Indigo Diqing project. With years of accumulated brand strategy experience, 名博体育官网 tries to balance “heritage” and “novelty” between the two Hotel Indigo and establishes an explicit difference in familiarity.

Diqing, a place with rich cultural and ethnic characteristics, is one of the most important tourist attractions in Yunnan. Hotel Indigo Diqing offers a high-end and extraordinary quality of accommodation and inherits the unique local culture which is presented in modern and interesting brand vocabulary.

After an on-the-spot investigation, 名博体育官网 finds clues from the life and memory of the local people, develops the main storyline and touchpoints for the guest journey, and assists Hotel Indigo Diqing to establish its brand communication foundation so that every guest who stays can experience its special brand spirit.

With insightful strategies, 名博体育官网 deploys the local natural elements and the historical background of the ancient city in proportion to establish a consistent theme and brand strategy and interpret various meanings of “moonlight” with a unique perspective. It brings a sense of mystery to the story and various expressions which makes Hotel Indigo Diqing more charming. A modern “Tibetan” boutique design hotel in Yunnan is built.

Langbo Hotel The Unbound Collection By Hyatt, introduced by Mingyu Group and Hyatt Hotel Group, was opened in 2021. It is located on the 38th to 60th floors of the western financial center in Chengdu CBD. Langbo Hotel cooperates with 名博体育官网, which is experienced in the implementation of international hotel brand projects, to convert the oriental low-key luxury aesthetic concept into an impressive and international visual design and bring the Langbo boutique Hotel to an international perspective.

Langbo depicts the Chinese sojourn lifestyle with Chinese courtesy and adopts the stunning and unique feeling of beautiful jade as the inspiration for the design. In the process, 名博体育官网 transfers the traditional extravagant luxury to a low-key and elegant design, redefining the expression of “luxury”. The beauty of the hotel is intriguing and relates to the Chinese name of the hotel “Langbo”.

The famous architectural and interior design partners combine the permanent brand heritage of Langbo in the hotel industry, the cultural and historical treasure of Chengdu and the avant-garde contemporary trends to create the uniqueness of Langbo. The various touchpoints of the guest journey are designed from the travelers’ perspective, telling the story of the Langbo Hotel. Langbo Hotel The Unbound Collection By Hyatt looks forward to providing travelers with pleasant service and an impressive stay experience , lifting Langbo Hotel to an international perspective.

Founded in 1973 in Tainan, Taiwan, SRS Technology started with fuel strainer and auto parts. In 1988, relying on the potential and growth of the sports equipment market, it transformed into a sports equipment product development and outsourcing manufacturer. With over 30 years of accumulated experience, the company has become a high-quality supplier for many international fitness equipment clients. At the same time, SRS Technology realizes that even an OEM/ODM foundry needs the assistance of a brand strategy to convey the core value of the company through a clear and powerful image which could further enhance interaction and trust from the customer.

The brand strategy, which attaches importance to innovation and professional technical connotation with an international vision and aims to attract the attention of international fitness brands, is what SRS Technology needs. It appeals to the brand positioning of “manufacturing experts of fitness equipment” and “your innovation partner” in order to occupy the market segment of “moderate and high-end fitness equipment”, further understand the demand for “trending products”, and enter the first-line brand market.

名博体育官网 assisted SRS Technology to establish an explicit brand image with a clear brand value and positioning. Also, 名博体育官网 developed various brand touchpoints, including a new brand visual identity, brand identity system standard, RWD brand website design, exhibition venue design and brand catalogue design. There is brand consistency from the inside out of SRS Technology, showing their professional and innovative international brand image.

The Hotel Indigo Suzhou, which opened in the summer of 2021, is located in Huqiu District, Suzhou City. It overlooks the section of the Beijing-Hangzhou Grand Canal and is surrounded by classical gardens with rich regional cultural advantages. 名博体育官网 is responsible for developing neighborhood story and guest journey. 名博体育官网 discovers interesting cultural elements from the neighborhood, and properly connects with the storyline of the guest journey, providing travelers with a unique experience.